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Tag Archives: travel technology

Mobile Technology Revolutionizing Hospitality industry…

The world is noticing a phenomenal growth in adoption of tablet and smartphone devices. For any business, mobile presence is becoming as critical as Internet presence. The traveller community is  rapidly moving into this digital age and it is becoming critical for hospitality industry to engage their guests on this new platform and add value to their mobile experience!

According to the TripAdvisor Travel Trends 2012 report, 44% of all travelers will be using their mobile phone as a travel resource in 2012. Deloitte Hospitality Trend 2015 ranks mobile adoption as one of its top 10 game changers in the industry!

Hospitality industry has understood that this is the need of the day. But the biggest question is that, how to leverage this ever-growing technology?

The answer is a “Hotel App” that would enable Hotels to fully leverage mobile technology by creating their presence on mobile platform as well as offer a revolutionary guest experience.

The Hotel App can run on tablets and smartphones like iPads, iPhones, Android Tabs, Android phones, Windows phones, etc. A branded app of the hotel can be downloaded from the respective app stores, significantly increasing hotel’s brand value. The app can be used by hotels to showcase hotel information, amenities, pictures, videos, and other details. It can improve marketing, branding, advertising, cross-selling and impulse buying.

A Hotel App can revolutionize the way guests interact, view and consume services. Hotels can expose their amenities and services in high quality multimedia formats with stunning images and videos, which results in an increased exposure and usage. Guest can access details of all offered services, make service requests, and can also place orders directly from the mobile device. Language, accent, wait time on phone, miscommunication, etc. are no longer a barrier for guests to access and enjoy hotel services to the fullest.

With such apps, hotels always present live and up to date information to their guests. Hotels can change the content, menu, images, videos, etc on the fly. The hotel will never have to face an embarrassment of saying “Sorry, that item (or service) is not available at this time”. Any special events or new offers can easily be added to the app.

Keeping in mind the ever-changing nature or technology, it may be a disservice to hotels if they develop their app independently. Changes in platforms, technology, social networks, etc. can lead to increased involvement and costs in developing and upgrading mobile apps. The solution to this problem is use apps developed by professional software companies. There are a handful of software companies that specialize is hospitality apps. Utilizing the services of such companies greatly reduces the time to launch an app and also lowers the overall cost of ownership of the software.

Many leading hotels are already using such Apps and have reported an amazing ROI due to an increase in RevPAR ranging from 10-25%. They have reported increases in room service bills, restaurant bills, direct marketing revenues, Internet revenues, cross-selling, etc. Some of the benefits that a hotel receives, which will increase hotel’s RevPAR, are Customer Satisfaction and Engagement, Targeted Advertising, Greater Brand Value, Shopping – Merchandise, Local Bookings, Increase Profitability by Cross-Selling, Increase Employees / Operations Efficiency, Reduce Operational / Manpower Costs, Competitive Edge.

Many consulting firms have predicted that within a few years, most major hotels will have their own mobile apps. Now its up to hotels to decide, whether they want to have the first mover advantage.

 

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TravelCarma to introduce its Innovation “TravelCarma The eMarketplace” at PhoCusWright’s “The Travel Innovation Summit”, Hollywood, Florida, USA

Nov 2011: Travel Technology provider TravelCarma will be introducing its Innovation “TravelCarma The eMarketplace” at PhoCusWright’s The Travel Innovation Summit on 15 Nov 2011, Hollywood, USA. TravelCarma is an eMarketplace for the offline travel industry. It fulfills the much-needed requirement of the industry, by providing a platform which allows offline and online travel businesses to network and transact freely on their own terms, retain their relevance and brand identities, and get an opportunity to compete globally – all these and more at highly affordable costs.

TravelCarma is a unique blend of Cloud-based Points-Of-Sales (POS) solutions, Inventory & Exchange solutions, and Business Networking Components for travel companies and agents. Points-Of-Sales solutions include agents booking console, web and mobile portals, facebook booking portal with upcoming iOS and Android Apps. While POS helps sell effectively through multiple channels, the Inventory and Exchange solutions helps efficiently manage the supply and distribution. For travel agents, a single contract with TravelCarma allows them to access, manage and control global inventory feeds from multiple suppliers like GDS, wholesalers, etc. TravelCarma offers them freedom to have direct rate agreements with the suppliers. Also they are free to store and manage their contracted inventory (hotels, packages, excursions, etc) on the system. They can choose to display it on their own POS as well as redistribute it on TravelCarma network at the price of their choice. Similarly suppliers, with a single contract with TravelCarma can access the thousands of agents on the network and control pricing to different customers.

The most innovative component of TravelCarma eMarketplace is “Business Networking” – an open social network for travel companies with focus on sales. It allows them to connect with each other on the TravelCarma network thus increasing their reach in terms of sales. They can broadcast their deals, packages, inquiries, and can communicate regarding anything with the network at large.

About TravelCarma
TravelCarma is promoted by Avani Cimcon Technologies – an IS/ISO 9001:2008 certified / CMM level 3, software services and solutions provider having offices, resellers, partners and representatives in US, UK, Argentina, India, Australia, Germany, Malaysia, Thailand, UAE and Aruba. For more than 20 years we have been working with travel companies across the globe and have helped them leverage technology for their business growth. For more information, please visit http://www.travelcarma.com.

Media Contact:
Mr. Hiren Yadav
Sr. Manager – Marketing & Communication
http://www.travelcarma.com
hiren@travelcarma.com
Tel: +919898909214

 

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TravelCarma to showcase its Innovation at PhoCusWright’s “The Travel Innovation Summit”

Travel Technology provider TravelCarma has been selected to showcase its Innovation at PhoCusWright’s “The Travel Innovation Summit” on 15 Nov 2011, US. TravelCarma, the sole entry from India, is proud to share space amongst world’s leading 30 innovators who will demonstrate their applications, technologies and solutions which they expect will forever change the face of travel planning, purchasing and memorializing.

In the ever-growing online travel space, travel companies without significant online presence are losing customers, market-share and revenue against their online competitors. TravelCarma empowers these companies by providing them e-commerce enabled complete online travel portals with their own branding and content, mobile and social media booking portals and access to global travel inventory. The pay-as-you-go SaaS model makes the technology available with no upfront investments.

From the technology standpoint, TravelCarma’s innovation – “A Cloud-based Applications Delivery Platform integrated with an Open-Distribution based TravelXchange” provides travel companies with multi-platform POS and distribution of travel content across multiple channels.

After being awarded twice for Innovation (Top 100 Innovators in 2007 & Top SaaS-AppS in 2011), we continued our efforts towards developing innovative products for travel industry. While industry has just started talking about importance of Cloud Computing and SaaS in Travel industry, we have already launched our product on Travel Cloud.

 

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