The mobile channel is the next big wave. It has brought a phenomenal change in the way consumers shop for, purchase and share their travel experiences.
According to a recent report, number of consumers purchasing travel products via their mobile device is projected to double in 2011 and mobile travel bookings are projected to grow 700% in two short years. Industry experts project that the Mobile Web will surpass the traditional web in size by 2013. This means new and richer opportunities for marketers to connect with consumers before, during and after their trips, promote own and partners’ products and above all generate more bookings and ancillary revenues.
It is estimated that nearly 25 million US smartphone users will research travel information on their mobile devices before making a trip this year. Nearly 12 million will use the mobile channel to book their plans. By next year, 34 percent of smartphone users and 31 percent of mobile Internet users in the US will research travel via mobile. At the same time, 18 percent of smartphone users and 16 percent of mobile Internet users will book travel the same way.
As consumers integrate their mobile devices into their travel plans, marketers that want to keep pace must develop innovative approaches that fit with their audience’s habits and preferences. For travel companies it is very important to select the right mobility technology partner, who fully understands this space & travellers’ buying behavior.